Why colour is important in Branding

I felt really compelled to write about the topic of colour because love it or hate it, when it comes to your small business, it’s important. Consistent colour used across all of your Marketing efforts increases Brand recognition by 80% alone! Who can afford to miss out on that statistic?!

For those of you that don’t know me, HEY! I’m Emma, Brand Photographer and Strategist helping women in biz grow their Brands with confidence, put their faces to the biz and ultimately, create content that has impact & power on their ideal clients and customers. I started out as a Wedding Photographer initially and only began taking my own Branding seriously back in 2020, since then I became OBSESSED. Because I realised the power it had with attracting the right kind of client, growing an audience and converting sales.

So, back to colour! There is a lot of science behind choosing your colours, to which I’m not going to go into today, however, I will touch upon the basics on how colours make you ‘feel’. This is heavily down to how we associate colour with different aspects of life.

For example; Green. It instantly reminds you of nature, outdoors and definitely a wellbeing aspect. As you can tell from the images I took for ‘Grow My Wellbeing’, the colour really helps speak for the Brand. It was something easy to pop throughout Chantal’s Brand Photoshoot:

Another great example is how colour can help enhance a personality. Back in April I had the opportunity to work with the incredible ‘Taylored Creative Art’ and her Brand colours are a pastel rainbow; which really reflects her joyful and fun personality.

When you look at these following photos, I’d love for you to think about how you ‘feel’ when you see these images and see if it connects with what I’ve told you about Louisa’s Brand ‘Taylored Creative Art’ so far:

I just want to share one more Brand with you, to give you some ideas on how Brand colours can help convey a message, feeling and ultimately, attract the right kind of client ;)

Next I’m introducing Peritia Training, an outdoor based First Aid, Education and Wellbeing Brand. Maxine’s colours are: purple, green and orange. The colour choice of her Campervan was beyond perfection and see how it pops so much and creates consistency across the images. Not to mention the location we used for the Photoshoot was really key here in terms of being in-keeping with Maxine’s brand colours, but also bringing to life her Brand values and creating a true feeling for the Brand:

I hope this post has given you some inspiration either on choosing your Brand colours OR on how you can use them to your advantage and across your Marketing.

A quick and easy tip to stay consistent on your colours is to use Canva.com, create an account and actually put your exact colour codes into Canva. You can then use any of their templates and drop in your colours to make it bespoke to you.

Are you starting to feel intrigued by Brand Photography and what your own Photo Gallery could look like? Check out some more of my Brand Client Galleries right here: View some Brand Galleries!

Speak soon,

Emma x